It isn't, but the way recruiting works at this level, there are some barriers and head fakes that are part of the process. I think one of the things that people don't realize is that the recruiting process is both recruiting and negotiating. Negotiating can mean a lot of things, some of which involve competition from other programs, deception on what you're up against, reading what's happening behind the scenes, and many other things that can be considerations in a potentially cut-throat deal.
Building relationships makes the whole process easier, but it's never easy at the highest level. Even the established, blue-blood programs are competing hard with each other. It's just that they tend to know how to navigate it, have already built some of the supporting relationships, and have less competition to worry about from the lower tiers.
Clearly, the staff is still working on the things they need to establish a strong finish. They've overcome a lot of obstacles so far, and seem to get in on a lot of high-potential prospects. After that though, it's been hit or miss, with plenty of miss. I think they've earned a long leash though, given how much of a turn-around they've already done. I get that fans are impatient, but if you look back at what they started with, we're really fortunate to see this thing get built back up in just a few seasons.