A natural NIL tie-in with Po' Boys in Urbana (apparently they have the recipe from the original in Champaign). I went to pick-up food once at the old hole-in-the-wall in Champaign and Efrem Winters was sitting on the counter chatting up the girls working the register.Po'Boigh King is an elite name. I hope he's good so i can hear all the college announcers enjoy saying it.