In my experience, promoting or hiring people that are not qualified is demoralizing to the team, doesn’t matter if it is at a Fortune 500 company or a basketball team. When you combine it with a leader who doesn’t differentiate himself very well, you get what we see.
IMO, coaches need to stand out in the following ways (elite coaches will have multiple qualities):
1. X’s & O’s
2. Relationship builder/recruiting
3. Legacy/legend
4. Money maker (booster relationships)
5. Elite talent evaluator (coaches and players)
Where does Brad stand out? He was one Michigan denied acceptance and one phone call from another coach/tv host about booty ball from a ho-hum season last year, IMO.