@Dan Not sure where to put this. Thought there was a NIL thread, but couldn’t find it. Chose here as linked article talks more about bball.
I have some general questions about NIL — at U of I and nationally. Questions are prompted by the article about NIL reporting at U of I
Records show that a fraction of the school’s athletes are complying with a state law requiring them to disclose endorsements. In the wild west of college sports, Illinois’ flagship university says the rules are losing relevance.
www.propublica.org
and also someone on an Oregon State board who is convinced no one is receiving nowhere near the NIL amounts being bandied about and cites information about NIL money from other universities, the latest being Baylor.
First question is, do all NIL deals go through the collective. For instance, if I owned a business in Champaign that wanted to set up a NIL deal with a couple of players, do I have to arrange that through ICON or can I just reach out to those players directly if I did that and players didn’t report it to University then this wouldn’t be in the NIL totals reported. Not looking at the this from a tax purposes perspective as I’d assume the business is paying the kids and issuing the proper tax/earnings forms, but just as an overall reporting issue trying to keep track of NIL.
Second, we hear about big NIL numbers and also individual donors who will step up with large “gifts.” Are all these donations/deals coordinated or run through the collective and/or reported to the university. Again, not looking at this from a tax/legality perspective but rather why “official” numbers often don’t jive with the numbers thrown around on social media.
An Oregon State bball player reportedly just got a 7 figure NIL deal with Baylor. A person on an OSU board contends that is bogus. He cited these numbers:
54% of the approximately 700 student athletes get any kind of NIL deal. The have about 260 national "partners" and (3) main collectives... approximately $3.3 mil in total compensation spread across all sports, about $4k average for about 380 athletes. 75-80% of NIL money is funneled toward football.
The numbers were likely gathered fro here.
The official athletics website for the Baylor University NIL
nil.baylorbears.com
These numbers are well below what anecdotally is reported for large universities unless Baylor is actually on the outside looking in when it comes to NIL. So is this just like in the case of the Illinois article, numbers are just not being reported to Baylor accurately? Trying to figure out how all these things fit together when often when “official” NIL numbers are reported by institutions, they don’t jive with the numbers thrown around on social media.
Thanks.