Up until conference expansion and the creation of the two Big Ten divisions, we had just two schools on our schedule every year ---- and just those two. Ohio State and Michigan. Everyone else in the conference was on a rotational schedule with us. Hence, I grew to hate those two more than any other --- particularly with all of the 63-0 annihilations in my early years. That made it even sweeter when Mike White turned things around and helped ensure numerous wins and competitive games against the two throughout the 1980's.
Now that Michigan has fallen off, I clearly despise Ohio State the most.
The 12-team playoff should help ensure incoming talent is spread more evenly across the conference, and across the nation, thus eventually knocking OSU back to the current level of 1-time perennial powers USC, Texas and Nebraska. No one needs to be playing in the NCAA semi-finals every single year. That's not how it's supposed to work. B-O-R-I-N-G and Elitist.