- st petersburg, fl
Schools don't make 'hundreds of millions of dollars' off of athletics, either. In fact, the vast majority lose money. Per the NCAA only 25 programs finished in the black in 2018-19: https://www.ncaa.org/about/resources/research/finances-intercollegiate-athletics#:~:text=While 29 athletics departments reported positive generated net,$18.8 billion was spent on athletics in 2019.
Illinois wasn't among those 25. In fact, our athletic department has finished in the black only once since 2014: http://cafidatabase.knightcommissio...a-champaign#!quicktabs-tab-institution_data-1
I have no problem with these folks making money off of NIL but it isn't accurate to say that they are being exploited by their schools.
It's not hard to show the institution you manage is not making money when your compensation is in no way tied to that institution making money in the first place. In fact, in those cases, you're often incentivized to show you're NOT making money (lest the parent institution seeing the $ comes in and takes it from you).