I get all the points here and above, but I still think the location will be the draw. No /s. These are meaningless games to be sure but when I was there for Illinois playing last year (meaningful games then but only 4 teams), the basketball fans absolutely took over the section of the strip by the arena. Now you have 16 teams...much less impactful games but potentially 4x the fans who say "hey, let's go watch our team play in Vegas and have some fun".Seems like getting sponsorship and advertising revenue at a most conspicuous time in the overall sports byline would be somewhat difficult to achieve , but as you professed , there are enough peeps that would see a happenstance for monetary advancement......
Once again , the basic premise that $$$$ has taken control of the sports and sports betting arena is alive and well.......
I , as you also professed , will not be watching as we have enough going on then with the Stanley Cup and the rest of men's and women's BB.....