They use it to make sure there's a butt in every seat and every bed because once the plane leaves or the clock strikes midnight that inventory/ revenue is lost forever. Kinda like an empty stadium seat.Do they use it to sell out capacity? Or do they use it to maximize revenue/profit? Those might not always be the same thing.
They use it to make sure there's a butt in every seat and every bed because once the plane leaves or the clock strikes midnight that inventory/ revenue is lost forever. Kinda like an empty stadium seat.
Original poster was talking about hotels prices I believe. I was responding to that as opposed to stadium ticket prices.The approach used varies depending on whether you’re pursuing short term or long term profit. Also need to consider that empty seats buy no concessions or merchandise. And a full house creates a more attractive product for those on the fence, allowing higher prices in the future.
The bigger, longer term picture suggests ticket prices should not only be higher for games like Penn State, but should be reduced after a loss like last weekend. Maybe also adjust for weather? Other businesses use more dynamic pricing to optimize revenue and profits.
That's why yield management software exists...to dial that stuff inYes, the revenue is lost forever... but revenue is measured in dollars, not rooms or seats. Pricing to sell out may not maximize revenue.
Example: a hotel has 10 rooms left and is deciding whether to price them at $200 or $150 a piece. If they can sell 8/10 rooms at $200, that's a better outcome (from a revenue standpoint) than selling out at $150 each (yes, I'm neglecting costs for the purpose of example).
Go look at StubHub or SeatGeek. There's going to be a big discrepancy between "tickets sold" and fannys in seats tomorrow. I think the product on the field at the KU game took the wind out of a lot of people's sails.If they can't sell this one out, that'll be completely disheartening. A national TV game, big time opponent and absolutely perfect weather. We're not talking about filling up a 75,000 seat stadium here. Obviously, many people have commitments on the weekends, but c'mon....not being able to put 60,000 butts in seats, under these circumstances, is brutal.
To be fair, however, every time we have a big game and try to rally the fans to show up ...our team gags.
Agreed, but again … that’s our problem. Yes, historic winning has something to do with it, but Iowa/Wisconsin/Nebraska fans don’t decide on a weekly basis if they want to go tailgate and enjoy a game. It’s something they wouldn’t miss for reasons beyond just the football being played.Go look at StubHub or SeatGeek. There's going to be a big discrepancy between "tickets sold" and fannys in seats tomorrow. I think the product on the field at the KU game took the wind out of a lot of people's sails.
What I bolded is all that matters. If those teams had the history we had over the last two decades, their stadiums would look like ours. Even Nebraska had great success under Pelini. That state is just all centered around that program, and Illinois is not.Agreed, but again … that’s our problem. Yes, historic winning has something to do with it, but Iowa/Wisconsin/Nebraska fans don’t decide on a weekly basis if they want to go tailgate and enjoy a game. It’s something they wouldn’t miss for reasons beyond just the football being played.
I don’t pretend to have all the answers, but we HAVE to rewire our fans and potential fans to view tailgating outside and attending a game in Memorial Stadium as can’t-miss fun even if the game might be a disappointment. And that’s why when people say “just win,” it’s not enough. Illini games need to be all-day events that center around football but isn’t ONLY about football. Otherwise we’ll continue to have a fickle fan base that sometimes embarrasses us die-hards.![]()
Yessir - silver truck with orange flagAnyone here going to be tailgating in Research Park?
Just to compare:Agreed, but again … that’s our problem. Yes, historic winning has something to do with it, but Iowa/Wisconsin/Nebraska fans don’t decide on a weekly basis if they want to go tailgate and enjoy a game. It’s something they wouldn’t miss for reasons beyond just the football being played.
I don’t pretend to have all the answers, but we HAVE to rewire our fans and potential fans to view tailgating outside and attending a game in Memorial Stadium as can’t-miss fun even if the game might be a disappointment. And that’s why when people say “just win,” it’s not enough. Illini games need to be all-day events that center around football but isn’t ONLY about football. Otherwise we’ll continue to have a fickle fan base that sometimes embarrasses us die-hards.![]()
I completely agree with you that winning matters more than anything else, but this program is in a rebuild and because we don’t have that trained enthusiasm in our fan base the DIA needs to manufacture it, and they are failing. It’s like they treat empty seats as retained value somehow.Just to compare:
Iowa: 20 winning seasons since 2001, including 7 10 win seasons, 2 B10 titles, 2 division titles
…
Rosh Hashanah12,600,000 (State of) Illinois population
45,000 U of I Student Population
500,000 U of I Alumni around the world
Memorial Stadium Capacity:
60,670
Incredibly cheap tickets. Great weather. Open highways. Clear skies. No hint of any airline strikes. No hint of any global oil embargoes.
SELL-OUT is absolutely feasible!
Comparing ourselves to Iowa and Wisconsin is necessary because that’s where we aspire our program to go. But for attendance, just compare ourselves to Purdue and Minnesota — two programs that have been more consistent winners than Illinois, but overall have had plenty of down years and given their fans reasons to jump off the wagon. Yet both programs have their stadiums full or nearly full on the regular. It just seems like neither of their fanbases are waiting to buy tickets a week before the game and are as reactionary to the momentum of the team as Illini fans are.Just to compare:
Iowa: 20 winning seasons since 2001, including 7 10 win seasons, 2 B10 titles, 2 division titles
Wisconsin: 26 winning seasons since 1996 including 12 10 win seasons, 5 B10 titles, 4 division titles
Nebraska: No losing seasons from 1962-2003 including 5 national championships, and even since 1999 post national championships, 14 10 win seasons, 1 conference title, 7 division titles
Illinois: 6 winning seasons since 1999, 1 10 win season, 1 B10 title, 0 division titles.
So basically, in the last 20- 30years, 1 full human generation, our fans have had so extraordinarily little to cheer about compared to Iowa, Wisconsin, and Nebraska, it's no wonder why it's so much easier for them to draw such support compared to us. If we were to similarly have a 10 win season at worst once every 3 years and have a winning season 90% of the time like them, my guess is we'd sell out constantly as well even during down times like Nebraska is going through now.
I mean, look at Iowa. They had a MASSIVE basketball following in the 80s and into the 90s. Then a gradual descent into well over a decade of lackluster play and even in good years, they're in a more tentative, wait and see malaise.
Point is, winning matters a ton, and more importantly, consistently winning changes everything. Comparing us to Iowa, Wisconsin, or Nebraska at this point is like comparing your child's macaroni art to a renowned Renaissance painter. Sure you love your child's art and think it's extraordinary, but it's going to be difficult to get others to pay to see it.
Simply put, "If you build it, they will come". We've just spent years hiring some terrible contractors, while also learning that setting your house on fire and punching holes in the roof is bad.
I just don’t really know what to expect. Get a W at home.Hey let’s win this game today!!!
If we had a stadium the size of Minnesota’s, we would have almost had a sellout against Toledo. In addition, their last decade has been tremendously successful under the 3 head coaches they’ve had. They’ve made 8 bowl games in the last decade and won several of them; we’ve made 3 bowl games in the last decade and lost each one.Comparing ourselves to Iowa and Wisconsin is necessary because that’s where we aspire our program to go. But for attendance, just compare ourselves to Purdue and Minnesota — two programs that have been more consistent winners than Illinois, but overall have had plenty of down years and given their fans reasons to jump off the wagon. Yet both programs have their stadiums full or nearly full on the regular. It just seems like neither of their fanbases are waiting to buy tickets a week before the game and are as reactionary to the momentum of the team as Illini fans are.