[steps back, cracks knuckles, inhales]
Bowls might be the dumbest thing going in American sports.
Getting a good chuckle out of people bellyaching about the impact of "the money" as we gear up to play in a bowl that will serve as a multi-day commercial for a Tampa cybersecurity company. The tradition! It's right up there with the Advocare V100 Bowl, the TaxSlayer Bowl, or the Meineke Car Care Bowl*. It's a positive that we earned this, but there's a reason when you ask anyone associated with the football program what the real "win" of bowl eligibility is, it's extra practice time that will pay off in future regular seasons. The game itself is, obviously, a completely meaningless exhibition.
It's great for the brand, fun for alums and students, and for the players who get essentially a comped vacation somewhere sunny and/or fun. But, as you'll notice, none of these things get anywhere remotely close to the threshold of "definitely worth putting your future livelihood/life's dream at risk."
I actually don't share
@ChiefGritty's conviction that bowls will disappear in 10 years, because they've already devolved to a completely ridiculous state over the past 25 years, and are still chugging along, with lots of people are winking and nodding as money continues to be made, and CFB coaches would probably run through walls to protect what they view as a competitive advantage, even if slight. But I wouldn't be too torn up if they went extinct.
*not to be confused with the Meineke Car Care Bowl of Texas, an entirely different game in a different location; of course, if you're a bowl stan, you're probably fully up to speed on the MCCB expanded universe