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<blockquote data-quote="ktal" data-source="post: 1942728" data-attributes="member: 745969"><p>I gotta say, the Colorado experiment is going really well for them! They jumped to a conference where they have a real chance of competing and that isn't disappearing, and they're 3-0 under their new coach. I'm loving the story unfold, and I know a lot of people will be watching as the road ahead gets more difficult. But the thing that impresses me most is the contract. It's very clear that the Coach Prime brand is being co-promoted by the school, so revenue through the Prime brand is probably viewed as part of the compensation package, in the sense that there's sales goals, etc. The more the university helps the Prime brand grow, the happier their coach is and the more tickets and jerseys their program(s) sell.</p><p></p><p>But most coaches don't have a brand to leverage the same way Coach Prime does, so it's a fairly unique situation, and hard for other schools to follow.</p><p></p><p>Btw, when the CSU coach said something like "I take off my sunglasses when I talk to adults.", I heard that as "In this age of transfer portal and NIL money, is it important to have a coach who understands the value of branding, or not?" Because the Coach Prime brand, including merch like sunglasses and hats, are absolutely killing it right now. Coach Prime understands branding, and how to make money from it. Evidently he's also a good coach.</p></blockquote><p></p>
[QUOTE="ktal, post: 1942728, member: 745969"] I gotta say, the Colorado experiment is going really well for them! They jumped to a conference where they have a real chance of competing and that isn't disappearing, and they're 3-0 under their new coach. I'm loving the story unfold, and I know a lot of people will be watching as the road ahead gets more difficult. But the thing that impresses me most is the contract. It's very clear that the Coach Prime brand is being co-promoted by the school, so revenue through the Prime brand is probably viewed as part of the compensation package, in the sense that there's sales goals, etc. The more the university helps the Prime brand grow, the happier their coach is and the more tickets and jerseys their program(s) sell. But most coaches don't have a brand to leverage the same way Coach Prime does, so it's a fairly unique situation, and hard for other schools to follow. Btw, when the CSU coach said something like "I take off my sunglasses when I talk to adults.", I heard that as "In this age of transfer portal and NIL money, is it important to have a coach who understands the value of branding, or not?" Because the Coach Prime brand, including merch like sunglasses and hats, are absolutely killing it right now. Coach Prime understands branding, and how to make money from it. Evidently he's also a good coach. [/QUOTE]
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