As someone that is relatively new to the Eastern Time Zone... These 10:30PM start times are horrendous.
It hasn't been pretty the past two games but the Hawks have put themselves in a position to need just one game out of the next two. Everything considered, I'll take that
I think it has as much to do with it being easier to standardize certain practices in a single conference, more than anything.
That said it's most likely a moot point as there probably won't be a college football season.