Haha, I've actually had my disagreements with Connelly over the years on multiple sports, and I have quibbles with some particulars of that article, but this is the money quote:
"The entire college football industry is built around the TV ratings pulled by huge games (most of them in the regular season) played in front of huge crowds. Voluntarily making those games less important, while also rapidly raising ticket prices and pressure on donors to donate, is playing with fire."
I absolutely watch less non-Illini regular season college basketball than I do non-Illini college football. The regular season matters less, everyone knows this!
So the four P4 conference championship games, and the associated TV revenue, go off the board, and 12 more playoff games are added at a price of $340 total per season.
Honestly, is this even that remunerative for the sport? The existing 11-game TV contract for the 12 team playoff was for $1.3B per year. Obviously the later rounds are the more lucrative ones, but only adding 26% to the bottom line for more than doubling the inventory (AND losing the conference title revenue) seems pretty tepid to me.
Winning the Reliaquest Bowl on New Year's Day and getting blown out in Tuscaloosa on December 13th are EXACTLY the same in terms of how close to a national championship you are, the only difference is the former is much more fun and builds much more community for Illini fans.