Maryland was still a great addition almost any way you look at it:
* Great all-around sports program (look at all the B1G championships they've won)
* Flagship university for the State of Maryland and access into the Washington DC, Northern Virginia and Mid-Atlantic markets
* More competitive football program than people give them credit for (and have made major investments recently)
* Excellent academics
* Very fertile recruiting area
Rutgers is a long play athletically as it's going to take them a while to catch up with the rest of the conference, but they have also been investing lots of resources.
Regardless, Rutgers is the large flagship state school for New Jersey, which is a populous East Coast state. It has brought the B1G more visibility in the New York City market. And it is also fertile recruiting ground for both athletics and students.
Delaney said that the decision to add Maryland and Rutgers was a 100 year decision, and I think looking at it in that light it will make more sense -- in addition to adding a lot of revenue to the conference in the short term.
Plus, once the ACC added Syracuse and Boston College, it blocked them from completely taking over the East Coast market.