I would tend to agree on the level of popularity, but I think we underestimate the rabid loyalty of college fans to their teams, especially for football and basketball. We follow Illinois because of our ties to the school, not necessarily to individuals. I love the O&B to the extent that when we lose a recruit, as far as I'm concerned that recruit is dead to me, because they are not wearing O&B. A lot of folks here have much tighter bonds to the state and the high-schoolers that are targets for us, but it comes back to O&B for me, and it always will. If we were playing FCS and were a MAC school or even Div. 2, people would watch. They do today. The differences are in a) the number of fans (a B1G school is going to have maybe 100x almuni and fans versus a CAA school), and smaller venues (meaning smaller revenues for the schools and the NCAA). I think that after a relatively short adjustment period we would be right back where we are today in terms of money flowing through the system, with better (and possibly 'cleaner'?) alternatives for the athletes. I have no data to support any of this, but I certainly enjoy the discussion!