College Sports (Football)
RabidDawgClassic
- Los Angeles, CA
UCLA has fired its Athletic Director… less than a week from the start of the football season.
BREAKING: UCLA AD Jarmond fired, replaced by former Lakers executive
"UCLA Athletics currently carries a significant financial deficit, and its current path is not sustainable," stated UCLA chancellor Julio Frenk.
uclawire.usatoday.com
Joel Goodson
- it's all ball bearings, nowadays
UCLA has fired its Athletic Director… less than a week from the start of the football season.
BREAKING: UCLA AD Jarmond fired, replaced by former Lakers executive
"UCLA Athletics currently carries a significant financial deficit, and its current path is not sustainable," stated UCLA chancellor Julio Frenk.uclawire.usatoday.com
that's a red flag, if there ever was one
OrangeBlue98
Iowa is not in a great spot right now (LvilleILL1)
- Des Moines, IA
UCLA-“We are in a massive financial hole.”UCLA has fired its Athletic Director… less than a week from the start of the football season.
BREAKING: UCLA AD Jarmond fired, replaced by former Lakers executive
"UCLA Athletics currently carries a significant financial deficit, and its current path is not sustainable," stated UCLA chancellor Julio Frenk.uclawire.usatoday.com
Also UCLA-“We’ll have to fire a guy that we still owe 6.5 million dollars.”
But in all seriousness, this is a big piece of evidence about how even with the money now rolling in, trying to make the dollars and cents work across an entire athletic program is only going to become tougher at the P4 level.
Battle89
- Cary-Grove, the better Trojan team
if not all of them , surely a lot of themThat slicing sound you hear is non-revenue sports getting cut
Curbelo Fanboy
BERTBALL IS LIFE
There's levels to all of this, but I have wondered about the ripple effects of the new financial dynamics of college sports. At the top levels, you may see cuts/eliminations of the non revenue sports. Still have to maintain title 9 compliance though. At the lower levels of D1, I think you could actually see schools willing to step down to D2 (or a D 1.5 if you will). Especially some of those smaller east coast schools that are D1 basketball on an enrollment of 3,000. No point in even trying to compete at the D1 level with the increased financial commitments involved. Will be interesting to see how it evolves (or devolves) over time.
Joel Goodson
- it's all ball bearings, nowadays
That slicing sound you hear is non-revenue sports getting cut
while UCLA's AD is not in good financial shape, one has to take their $10M annual Calimony payment to Cal. I think this is the last year they're on the hook for that. not suggesting that's the sole cause of their dilemma, but it sure don't help
OrangeBlue98
Iowa is not in a great spot right now (LvilleILL1)
- Des Moines, IA
Honestly, I didn’t even think about the Calimony. I was thinking more about the major travel expenses for the non-rev sports.
Interesting article. They've been operating at a large deficit for a long time, with a lot of disturbing trends.
"By comparison, Oregon, which joined the Big Ten a year later, finished fiscal 2025 with a $2.7 million surplus."
Donor giving is down a lot, only trailing Maryland and Rutgers.
"By comparison, Oregon, which joined the Big Ten a year later, finished fiscal 2025 with a $2.7 million surplus."
Donor giving is down a lot, only trailing Maryland and Rutgers.
Interesting read.
One thing that stands out to me:
I mean, that's on the AD. An $8.2 million increase in administrative staff pay was probably not necessary, especially when the Department was already in th red. I would hesitate to draw any larger conclusions from the UCLA case when it comes to the finances of NCAA athletic departments as a whole. A lot of mismanagement going on here, from the declining booster donations (which according to this article appear to be the result of donor frustration with the AD) to poor financial management, that have nothing to do with the general state of college sports. Case in point:
People always underestimate the damage a poor leader can do to any kind of organization.
It seems crazy that UCLA has made such poor decisions and let things get so bad before making any changes.
RabidDawgClassic
- Los Angeles, CA
Their situation is akin to household mismanagement. When you have money, everything is great. But when the expenses outweigh the income, you make bad decision after bad decision you hope will be corrected at a future date that never comes.
Which is why we should be thankful for the AD we have. We had a season, not too long ago, where we endured poor leadership.
It says donations and sponsorships decreased. How the hell did they land a 5 star and seven 4 start recruits in the c/o 27?
This doesn't include NIL, as NIL goes directly from third-parties to players without ever being part of the AD balance sheet.