You offer a good reminder that current prices are truly an entertainment bargain. Past Illini football options aren’t really a valid point of comparison. For comparison we look at other football programs and other entertainment in 2025.You’re right, prices have not materially increased recently. They need to raise prices in areas that will now be easy to identify based on the data they’re collecting during this reseating. I still can’t believe they sell season tickets for $98/year. Butts in seats is what they’re after but at some point they need to extract more from their “budget” fans. You’d never get tickets like that at SEC schools and most of the B1G. Illinois, unfortunately, doesn’t have the most passionate football fan base in terms of scale.
Who knows what the future holds, with media and NIL money reshaping things? Like many, I’m mentally committed to just one year at a time and will check out if college football evolves in ways that no longer call to me (both the price and the product). So far, things look very good though.