Nothing to do with the game, but Texas Tech itself:
~ 30 years ago I was a greenhorn working on a chemical plant project financing on the Gulf Coast. The senior chemicals business manager for our company at the existing plant was a solid guy: Bob. Probably early 50s, chemical engineer, no-nonsense, laconic West Texan. Over lunch (killer BBQ in a literal shack) I lamely attempted conversation and asked Bob where he was from.
Bob: "Lubbock."
Me: "Oh; I know that Texas Tech is in Lubbock. Did you go there?"
Bob: "Yes."
Me: "What else is in Lubbock besides Texas Tech?"
Bob: "
The horizon."

That still makes me chuckle decades later.
Am looking forward to seeing what the team has under the hood as the rubber meets the road this evening.