I am not in the "We are just not a priority for Nike!" camp ... I think any school with a big alumni/fan base is going to be a priority for Nike, and while certain schools like Alabama and Ohio State will obviously command more attention than Illinois, I don't think we get sidelined vs. the likes of Michigan State or the oft-scolded Syracuse. In other words, I think if you are not OSU/Alabama/Texas, Nike is not really playing favorites.
With that said, I have to wonder if there is value in being with a brand that has fewer schools to worry about. From my back-of-the-napkin count, the brands break down like this for Power Five schools (I might have missed some expansion Big XII teams and such, but it's directionally correct!).
Nike: 46
Adidas: 12
Under Armour: 11
Jordan Brand: 6
While I would certainly rather be with Nike than Adidas (why can they make great soccer uniforms and their football/basketball ones are trash?!), I would jump at the opportunity to explore what Under Armour and (especially) Jordan could do. Jordan has one school in each major conference, from what I can tell - North Carolina (ACC), Marquette (Big East), Michigan (Big Ten), Oklahoma (Big XII), UCLA (Pac-12) and Florida (SEC). With updated conferences, that would be 2 in the Big Ten, 2 in the SEC and 1 in the ACC/Big East. They have done a fantastic job with all of those schools' jerseys, not trying to make it about them and honoring those schools' "looks."
I don't know when our contract is up with Nike and I do not know the ins and outs of why we choose the brand we do, but if all else was equal ... I would approach Jordan and say, look - we want a white/orange/navy version of our Flyin' Illini and Script jerseys and nothing else. You can touch them up every few years, but we want to keep those basic looks forever. Those looks will sell way more jerseys than whatever generic, trend-chasing brand we'd otherwise come up with, so let's stick with what works and make some money!
I like your thinking about us becoming a Jordan Brand school, but remember that the Jordan Brand
is Nike. As far as I am aware, they aren't even a separate legal entity, it is all just Nike Inc. Now, that doesn't mean there aren't separate Nike and Jordan Brand college-licensing teams at Nike. But really it is the same decision makers at Nike who decide whether they will outfit a team under the Swoosh or Jumpman logo. So there isn't a way to "go to Jordan" and work out a deal with them. I'm sure we can pitch Nike on why we should be a Jordan school. But it's Nike's decision how they want to leverage that brand.
That being said, I could see us on a list of
potential Jordan schools. There are some reasons there (basketball pedigree, Jordan's son played (although I am not sure how proud of a connection that is now), Chicago area connections). But clearly they have chosen to be incredibly selective with what schools they choose to use Jordan with (Marquette and Georgetown are outliers, though Big East basketball is a thing and Georgetown was an OG Jordan school 20+ years ago). If they wanted every strong brand to be Jordan, then we would have already seen OSU, PSU, FSU, UGA, LSU, Bama, Texas, USC, Oregon, Kentucky etc. go Jordan as well. They have made a calculated decision to go with 1 team per conference (now 2 due to realignment) to give it an air of prestige. While we would make a somewhat good and somewhat logical choice for Nike to give to Jordan, I don't see a compelling reason for them to do so unless they entirely change their branding strategies and start throwing the Jumpman around
everywhere.
All that to say, as I always say when this comes up, Nike/Jordan is the best path forward IMO, so long as the deal we get from them is
competitive. Adidas has upped there game in recent years, and Under Armour has done a nice job as far as uniforms and apparel. But if basketball is a priority for us, which I of course imagine it is, then it is clearly better to be aligned with Nike than Adidas, as Nike runs the basketball shoe world. It is a recruiting consideration. As for Under Armour, they were in some seriously tough financial places, and were pulling out of license deals as recently as a few years ago. They have given a big deal to Notre Dame recently, which suggests maybe they have stopped the downward spiral. But that is the only recent deal I can find where UA is handing out big shiny contracts. We will see what happens in the next few years. But also remember Under Armour has also chosen to be fairly selective with the number of schools it signs up with (like Jordan). They already have Wisconsin, Northwestern, and Maryland in the B1G and in this part of the country (with ND). That might be enough for them where we wouldn't be
that additive for them. That and their basketball brand is
not great.
We are not a huge priority for Nike. Its frustrating. But they are likely our best option. Once we come up in the rebrand cycle, they will give us what we want. They were responsive when Underwood arrived in immediately removing the Groce-era zigzag from the side of the jersey. As I mentioned a few months ago, we can expect a "soft" rebrand in the coming years. Josh and the coaches are in the drivers' seats for what they will want to do. They will decide what is the best path forward for our identity.