Original Retro is Campus Ink, which is a local Champaign based company that runs the NIL Store and is one of (if not) the biggest NIL player apparel companies. They focus on player NIL stuff and not generic college merch/non-NIL jerseys.This would also help explain why we don't see a lot of script Illinois gear in particular and why Nike's licensed gear is the slanted font. Bummer if that's the case, and perhaps Nike doesn't think they'd be able to sell enough to justify buying the licensing for the scripts from Original Retro.
The way a lot of the generic school merch works is that it's custom ordered by retailers. Nike makes some basics - usually using the same templates and just changing the color and logo for all of their college programs - to sell through their own distribution channel and the national type retailers (Kohls, Dick's, Fanatics, etc). Then school-focused stores like GameDay Spirit, Rallyhouse will order custom stuff directly from suppliers using their license and Nike blank stock, or buy pre-approved templated merch from the same suppliers, which is why you'll see a lot of the same things at Gameday and Rallyhouse.
But again, it's mostly based on the retailers and how much effort each point in the distribution chain puts into it. A good example of this is how the Kansas based Rallyhouse has the official merch store contract with both KU and Kansas State. They carry 18(!!!) different Nike mens' quarterzips for KSU, which is great if you want to match what Jerome Tang is wearing each game when watching Coleman play for the Wildcats this year.
It appears Gameday just isn't sourcing good Nike stuff (not big enough to have relationships with all the 3rd party suppliers? focusing more on expanding than on hiring good buyers? Higher profit margins on high priced Tommy Bahama and Johnnie-O than Nike?) and Rallyhouse is too new in the market to put a focus on Illini things like they do with their contracted schools. Maybe Rallyhouse will outbid Gameday the next time the official merch store contract is up and we'll get a better selection of Nike gear. It is weird that Gameday sourced Nike blanks for the NIL jerseys they sell, but don't use Nike quarterzip blanks like Rallyhouse does for KSU and their other schools.
I do know Campus Ink will make custom gear for UI greek orgs and others, so I wonder if they'd be able to make custom one-off quarterzips if you walk in to their shop?
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