Didn't know where else to put this, but I have been trying to keep track of all of the TV ratings numbers I can get my hands on. One conclusion already? Any article about "most viewers per team" or whatever should be taken with a huge grain of salt. Your number of viewers is almost entirely related to who you play, when you play them and on what channel your game is broadcasted. Additionally, I have noticed that Big Ten teams fare horribly on channels like ESPNU, likely due to a lot of cable companies not offering that channel in B1G markets as often (for example, my parents in Iowa City do not get ESPNU through Mediacom ... which is the worst cable company ever, by the way...).
Here is an example. Wisconsin drew 3.9 million viewers for its game vs. Washington State last Saturday on FOX. I have no doubt Wisconsin has a huge fan base, but it's very clear that a lot of casual, unaffiliated fans across the country are simply tuning into whatever FOX has on. As a comparison, Wisconsin had 498k viewers for its season opener vs. Illinois State in Week 1 on BTN ... that's fewer viewers than Illinois/Wyoming had on BTN the week before (512k). Yes, Illinois was playing in Week 0 with less competition, but it's still the BTN. The point is that it seems most schools have about 350k-500k viewers who will tune in 80-90% of the time, with obvious exceptions like Ohio State, Notre Dame, Penn State, Michigan, Alabama, etc. But when an article tries claiming that, say, Oklahoma State gets "better TV ratings" than Illinois ... uh, yeah, technically, but I am epically skeptical that this has much to do with the two schools' fan bases and a lot more to do with the fact that we get to play in important games on the big time channels way less often.
For fun, here are our TV ratings for some games in case anyone is interested!
2022
512k vs. Wyoming (3:00 pm on BTN)
965k at Indiana (7:00 pm on a Friday on FS1) ... this is actually a very good rating for a Friday!
159k vs. Virginia (3:00 pm on ESPNU) ... ESPNU is trash...
2021
3.22 million vs. Nebraska (12:00 pm on FOX)
211k vs. UTSA (6:30 pm on BTN)
690k vs. Maryland (8:00 pm on a Friday on FS1) ... again, not bad for a Friday!
367k at Purdue (2:30 pm on BTN)
413k vs. Wisconsin (2:30 pm on BTN)
3.77 million at Penn State (11:00 am on ABC)
379k vs. Rutgers (11:00 am on BTN)
595k at Minnesota (11:00 am on ESPN)
677k at Iowa (1:00 pm on FS1)
139k vs. Northwestern (2:30 pm on BTN) ... ouch, this one is terrible
2019
896k vs. Nebraska (7:00 pm on BTN)
2.13 million vs. Michigan (11:00 am on ABC)
1.10 million vs. Wisconsin (11:00 am on BTN) ... GREAT rating for BTN
569k at Michigan State (2:30 pm on FS1)
219k vs. Northwestern (11:00 am on FS1)
1.87 million vs. Cal in the Redbox Bowl (3:00 pm on a Monday on FOX)
Random/Other Blasts from the Past
2015 - 4.08 million vs. Ohio State (11:00 am on ABC)
2013 - 3.33 million vs. Michigan State (2:30 pm on ABC)
2007-08 - 19.00 million vs. USC in the Rose Bowl (3:30 pm on ABC)
2001-02 - 13.06 million vs. LSU in the Sugar Bowl (7:30 pm on ABC)
Fun side note, as well ... our 2005 NC game vs. North Carolina is still one of the highest rated NC games of the last 20+ years and drew over 6 million more than last year's NC game...