n December, Student Athlete NIL Founder Jason Belzer, collaborating with CNBC reporter Mike Ozanian, released a study that ranked the top 75 most valuable college athletic programs eligible for the College Football Playoff.
Six of the top ten: #2 Texas ($1.28B), #3 Texas A&M ($1.26B), #5 Alabama ($978M) #7 Georgia ($950M), #9 Tennessee ($940M) and #10 Oklahoma ($928M) are from the SEC. These six programs are some of the best at attracting and retaining five-star prospects. Typically, where the money flows, the top prospects will follow.
Can someone help me understand the "value" of a college athletic program? They can't be sold, at least not yet.