Fighter of the Nightman
- Chicago, IL
Yep, it is just SO much easier to get good crowds when you have that high floor from season ticket holders. In 2022, we were winning and there was excitement, but there just weren't nearly as many people ALREADY planning to attend each game ... so every week, we were reliant on literally tends of thousands uprooting their schedules to go watch Illini Football. To illustrate this using the numbers you posted, let's assume our season ticket holders were indeed 22k in 2022, 32k in 2023, 37k in 2024 and 40k for next year. Now let's pick a Big Ten home game from each season that drew in the mid-50k range for attendance to see how much less we had to rely on week-of purchases...The ability to sell out Memorial Stadium on a regular basis depends greatly on there being a healthy season ticket base. So a little offseason ticket tracking, if you will...
Tom Moreland, Chief Commercial Officer, UI Athletics recently made appearances on the Saturday Sports Talk radio show and Illini Inquirer podcast. He shared some interesting tidbits that shed light on the current number (and recent growth) of football season tickets.
According to Tom, in 2022, there were roughly 22,000 season ticket holders. As of the 2024 season, there were nearly 37,000. That's growth of almost 15,000 over the two years. (I recall there being "over 10,000" new season tickets sold going in 2023, so there must have been about 5,000 new tickets sold last year.)
Tom also mentioned that there have been almost 2,000 new season ticket deposits placed since the Citrus Bowl. This would be people that intend to buy new tickets for 2025 and have made a $50 nonrefundable deposit per seat they intended to buy. Once the reseat of Memorial Stadium is done, I’m sure season tickets will be available for sale until the summer when single game tickets go on sale. At this rate, it’s possible the season ticket base will break into the low 40,000s for the 2025 season, which would be a significant milestone.
2022: 56.1K for Michigan State on 11/5 ... needed 34.1K single ticket sales
2023: 54.2K for Wisconsin on 10/21 ... needed 22.2K single ticket sales
2024: 55.8K for Purdue on 10/12 ... needed 18.8K single ticket sales
2025: ~55K for random game ... would only need 15K buying single tickets
As others have said, if we get that season ticket base up around 45K or so, you are only relying on 15K people to get a given game sold out, and a decent portion of those fans aren't season ticketholders but were already planning for that to be their annual game or something, so you'd need fewer than that for week-of sales. There are 235K people in the Champaign MSA alone. There are about 310K in the Champaign/Danville CSA. The broader region of Central Illinois has about 2 million people, and obviously the state is massive at 12.5 million plus. This is ENTIRELY doable to fill up our 60,670-seat stadium nearly every game.
