I don't know. The sentence fragment near the end is kind of embarrassing. At least a third of my post count on this site has been me mocking Beckman for exactly those kinds of mistakes. But it's also possible that they actually didn't want the letter to be too slick and well written. It's pretty easy to spot when the text has been poured over and punched up by the pros over in marketing. This letter, for all its awkwardness and flaws, seems like it was written (or at least dictated) by an actual football coach. That could have been what they intended. S&C's version, while technically superior, is written in the voice of someone with six figures worth of outstanding student loans, not a guy who wears sweatsuits to work.
Exactly. Know your audience. Every trial lawyer worth his salt knows how to alter is verbiage to the Jury he is presented with.
It's a text speak world and for better or worse the old rules don't apply
I think you are giving someone too much credit...the Josh Newman in bold, with no Dear makes it scream impersonal form letter, surely you don't think that is what they are shooting to achieve.