Since it has been discussed on here as of recently, and for those willing to take a deep dive into the research, here is a good article that breaks down the important decision-maker factors for football recruits.
A Discrete-Choice Model of a College Football Recruit’s Program Selection Decision
View attachment 5400
Location isn't as important as the factors mentioned above, but they are still influential. Based on the findings from the study, and depending on how much you want to dive into odds ratio: Let's use a basic example by assuming you have a recruit that is 50/50 of going to Illinois or another school, Rival A. Let's also assume you also know nothing about this recruit, except that he is from Illinois. From this study, the benefit of this recruit being from the same state increases their probability from 50% to a range of 57% (low-rated prospect) to 71% (high-rated prospect).
I do a little research that touches on these topics, but this is also outside of my wheelhouse, so if there are any economists that want to add/alter my comments, feel free.