If you were a 4/5
recruit and could choose between your home state university that has not put a back to back top-ten B10, let alone nationally ranked team on the field in your lifetime, would you want to go there? Take the orange and blue love out of your heart and answer it? Especially one that plays a BOOOOORING style of football!
Whereas, you could go play in the big house, tOSU, Wisky, Iowa, or any other school of similar nature that has 80,000 - 110,000 screaming fans every Saturday (in a typical year), stacking the All B10 teams, NFL rosters, and a lifetime legacy. Where would you go?
The start is to get some fun, air raid style offense in here. Get the fanbase back in the stands to go see something fun! I gave up my season tix a few years ago because it was just boring in the stadium. Tailgatin' was the only part that was even remotely fun.
New life is needed!! Fast, fun, some trickery, make kids in HS say "I wanna do that...that looks like fun!"