I thought most D1 athletic departements lose money each year, despite the high football and basketball revenues. I have seen complaints that athletic departments are beginning to lay off staff (in non-football/basketball components) in order to concentrate money for athletes.I dunno, $6 million for a top-25 roster doesn't actually feel like that much to me. A top 25 athletic department revenue is about $145 million. The estimate I've seen is that men's basketball typically accounts for 20-30% of revenue. If you take the low end of that, you're talking about just under $30 million. So the roster is getting 1/5 the revenue the school is taking in from the team (and it doesn't actially come from the team but from outside sources). If anything, that sounds a bit light. NBA players receive 50% of revenue per their CBA.
The NBA isn't supporting track and field, etc, although they do support the WNBA.
I thought we'd seen an estimate here that we had $4 million for NIL this year. Maybe I got that wrong. Or maybe next year will simply be much much more expensive.