I agree 100% and blame lack of fire on the fact that right now, at least our team, is like an extension of an AAU team. Players playing for the next level and not for the university. I cannot stand Iowa but really appreciate what I saw at the end of the Iowa game when Payton Sandfort's heart broke as he walked down the line hugging every coach and player. The kid bled for his university. He cared. Last saw that with Trent, Demonte, Ayo and company.
Unfortunately, unless Brad can figure out how to keep players and create continuity, I fear we won't see that level of care fector.