The same reason lots of MLB fans are sick of what the Dodgers are doing. The NBA and NFL have implemented fair salary cap rules that at least gives a chance to every team to be successful in the current format. Now obviously it's trickier with D1 college basketball, because I'm not sure any rules could ever let Presybterian compete with Texas in terms of financials, but there's no reason there shouldn't be some kind of salary cap on what is going on here at the top level programs. If your salary cap is $15,000,000, that sure makes it more of a debatable proposition to offer someone like Cooper Flagg all of your allotment.