Exactly right!How ever much a crazy group of wealthy boosters is willing to pay. I honestly have no idea, but I would not be surprised if his “marketing deals” run into the millions (plural).
What’s the value of a returning All-American, potential NPOY that gives your team a legit shot at the Final Four? How much different than the value of a star player in the smallest NBA markets? It will be fascinating to watch this market develop.
Look at Phil Knight and Tinker Hatfield with Oregon. Phil Knight net worth is $50+ BILLION alone and I underestimated