To be honest, I think we severely overestimate the amount of scheming goes into decisions. It's a great narrative to think someone had a master plan, but I think Kofi intended to transfer or at least see his options. Kentucky was a destination he legitimately considered. And either it didn't pan out or he came to the decision that Illinois was the better choice for him. All this buzz certainly helps for NIL, but I really don't believe Kofi entered the portal just to generate NIL buzz. If he did? Kudos to him. Genius marketer.