NCAA allows on-field corporate sponsorships

wait until uniform patches are a thing
Austin Dillon Drink GIF by NASCAR
kinda sadly, a bunch of them closed in the Chicago area the past 2-3 years

Steak n Shake - home of the shoestring french fries .
originated in Bloomington IL area if I remember correctly
Founded in Normal Illinois in 1934 by A. H. Gus Belt via wikipedia. Been to a couple lately. Forced to order from a kiosk. Sad turn of events.