sports is the only place in the world where people think the paying customer owes something to the performers and not the other way around.
Sports is entertainment, no different from a movie, play, or concert. If I'm not entertained I don't owe a damn thing to the team. If I'm not excited, it is not my job to get up anyway to help the team out.
There are always the diehards, but what exactly do you expect with Illini football? Look at Oregon football's results. They've had 2 seasons in the last 20 years where they were under .500, and in that time span they've had 12 seasons with double digit wins. Oh you think they get more excited about football? Illinois on the other hand, over that same period we've had 5 seasons over .500 (only once back to back) and one double digit win season. 1 conference title over that period compared to Oregon's 8. If you want to look at Washington, they struggled the first half of that 20 year period, but since 2010 they've been better than .500 11 of 12 years (i've skipped the covid year in all these counts). They've had 3 conference titles and 4 double digit win seasons in that 12 years too.
So if I haven't made it abundantly clear, I don't see how anyone can expect wild support when over the last 41 years, we're going all the way back to the 1983 Rose Bowl team, over 41 years Illini football has won 43% of their games. We've won 3 conference championships, in 41 years. We've only had 14 seasons (34%) over .500 and 9 of those were in the prior millennium. All of our last 6 coaches have left with a sub .500 record and Bielema is at .500 exactly currently. So quite frankly it's a little shocking we have any fan support at all. Quite frankly it was depressing looking this up to see just how bad it was. If I factored out all of the cupcake wins, dear lord.
I consider myself extremely lucky, we were 23-12 for my 3 years on campus. The most wins anyone has been able to see in a 4 year period in Champaign was 30 in the late 80s/early 90s. If you were unlucky enough to graduate in 2006, you got to see 8 wins over your time at the fair alma mater. On average you got to see 19.4 wins over your 4 years.
So there, I win depressing post of the year award. But it always annoys me when people act like fans owe the team something.