I understand it's all ruled by TV now and the executives at FOX clearly believe that dominating the 11:00 am CT window is better than competing with ABC / ESPN for primetime viewers, but ... as I watched Ole Miss and LSU this weekend, it really struck me how weird it is that an especially hyped Big Ten matchup at night is so rare (i.e., it will simply be one of NBC's 3 picks it gets vs. FOX's 7 and CBS' 3).
Like, OSU has played four of its last six home games at 12:00 pm local time simply because FOX tells them they have to, lol ... that would get very old.