Yes, it's different from other definitions of "best", but that doesn't mean it isn't attempting to be one.
In fact, he says:
"Bayesian Performance Rating is the best all-in-one player metric publicly available in college basketball."
"Typically, the best player in the country each year finishes with a BPR above +10.0, a top 50 player in the country would have a BPR of about +7.0, an average high-major starter would have a BPR of about +4.0, and an average D1 player would have a rating of precisely 0.0."
Even if his second quote means the best player isn't necessarily the top BPR, he's at least claiming it's highly correlated and puts players in predictable ranges.