The 2014 Illini Nike Uniforms and Rebrand

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#3,451      
Do something like this. It's simple and clean looking.
927989_1449624041955394_1093971305_a.jpg
 
#3,452      

Fillory

4th Floor Grainger
Do something like this. It's simple and clean looking.
927989_1449624041955394_1093971305_a.jpg

Too plain. It's not classic Illinois, to me. It's too Bears. What about our current look would you consider "unclean"?

This is modern clean to me:
5432e8958dba6.image.jpg


Maybe a less metallic orange, but this is simple, clean, and fine.
 
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#3,453      

South Farms

near Ogden & Rt 83
Oh cool , another uniform & helmet thread where we can cry & moan about shades of orange & no one agrees about anything

I pray to Almighty God that no one from the football program ever spends as much as 5 seconds reading this crap
 
#3,454      

Oskee67

Champaign
Why in the world would Illinois drop the I, the logo, from their helmet?

Their brand is that :illinois:, period. It's clearly staying.

Because I was offering a suggestion to the poster I replied to. Don't want anything ultra fancy, and want a clean, classic look like ND, Bama, Penn State, UM? Well, that was my suggestion. Bring back a helmet that was unique to us then and would still be so now. Logos change or are updated all the time. That could be a consistent look for decades. I don't think it would ever happen, but that's never stopped anyone from posting about it.
 
#3,455      

Fillory

4th Floor Grainger
Because I was offering a suggestion to the poster I replied to. Don't want anything ultra fancy, and want a clean, classic look like ND, Bama, Penn State, UM? Well, that was my suggestion. Bring back a helmet that was unique to us then and would still be so now. Logos change or are updated all the time. That could be a consistent look for decades. I don't think it would ever happen, but that's never stopped anyone from posting about it.

Like these?

nyxxsu6477a-180-21.jpg


These are not Illinois. They're Syracuse. Illinois is an orange I or a white or blue I on an orange field. I understand what you're saying, but we're not Penn State or Michigan harkening back to the glory days, we're Illinois trying to develop our own brand.
 
#3,456      
I just can't wrap my head around people who would prefer those nondescript '63 throwbacks to our current uniform set. It's like they're speaking in tongues or something.

Our uniforms are fantastic. Some of the very best in the country, IMO.
 
#3,457      

Oskee67

Champaign
Like these?

nyxxsu6477a-180-21.jpg


These are not Illinois. They're Syracuse. Illinois is an orange I or a white or blue I on an orange field. I understand what you're saying, but we're not Penn State or Michigan harkening back to the glory days, we're Illinois trying to develop our own brand.

No like the one Farley just posted with the stars... Anyway, it's fine... I just offered a half joking response to tie our uniforms to the 3 most famous players that ever wore our letters to create that classic look. Fwiw, though, I would prefer the numbers and stars helmet, but that's not here nor there. I'm fine with the current iteration and really like the jerseys.
 
#3,458      

Fillory

4th Floor Grainger
No like the one Farley just posted with the stars... Anyway, it's fine... I just offered a half joking response to tie our uniforms to the 3 most famous players that ever wore our letters to create that classic look. Fwiw, though, I would prefer the numbers and stars helmet, but that's not here nor there. I'm fine with the current iteration and really like the jerseys.

And I totally respect that opinion. It makes it tough, though. The issue is, on one hand, the classic look is a great one. On the other, a 15 year old football player doesn't look at an orange helmet with a blue uniform and immediately think "Illinois". That's why branding is such a huge struggle across multiple industries and fields.
 
#3,459      
Too plain. It's not classic Illinois, to me. It's too Bears. What about our current look would you consider "unclean"?

This is modern clean to me:
5432e8958dba6.image.jpg


Maybe a less metallic orange, but this is simple, clean, and fine.

We are linked to the Bears. Actually, the Bears are linked to us due to Halas having an affinity for UI. That is why he chose those colors, and why our uniforms have been a lot alike until recent. Why not go with history and stay with the simple and clean look?
 
#3,460      

Fillory

4th Floor Grainger
We are linked to the Bears. Actually, the Bears are linked to us due to Halas having an affinity for UI. That is why he chose those colors, and why our uniforms have been a lot alike until recent. Why not go with history and stay with the simple and clean look?


Because the Bears link is only valuable in Chicago and they borrow from us, not the other way around.

A modern classic look like we have is more provocative and the helmet logo is distinctly our brand. That I refers specifically to our school and everyone knows it.

Our classic look is neither memorable nor associated with winning. It's scorched earth.
 
#3,461      

Oskee67

Champaign
And I totally respect that opinion. It makes it tough, though. The issue is, on one hand, the classic look is a great one. On the other, a 15 year old football player doesn't look at an orange helmet with a blue uniform and immediately think "Illinois". That's why branding is such a huge struggle across multiple industries and fields.

For sure. The only reason the ND and Bamas of the world can get away with their looks is, as you alluded to, because they win and will continue to. Take that same look and apply it to say, the Browns, and you've got the uniform equivalent of a turd stain. In my world, that look could work with the Illini if it's unveiled in conjunction with a new brand of winning, black and blue football.

Would be nice if Nike rolled out retro uniforms with a modern touch, like they did with the fighting Illini jerseys in bball. Maybe at a night game against UM?
 
#3,463      

DrewD007

Woodridge, IL
We are linked to the Bears. Actually, the Bears are linked to us due to Halas having an affinity for UI. That is why he chose those colors, and why our uniforms have been a lot alike until recent. Why not go with history and stay with the simple and clean look?

I don't know how you get more simple and clean than what we have now without being generic and boring.
 
#3,464      
We do have a simple and clean look. It just doesn't aim itself at the design aesthetic of the 1950's.

The colors, especially the orange is bold. To me it is.

I don't know how you get more simple and clean than what we have now without being generic and boring.

The orange is bold. I just prefer history and the uniforms like that.

I do like the uniforms nowadays, just prefer the older ones. I especially love the W-B-W combo, think that was it from the second game of the year. Only time they used that combo.
 
#3,465      

ilphotog

The camera never lies
Champaign
Baseball finally after 20+ years has gotten their new home whites. The vest look had grown tiresome to look at, not terrible just dated etc. The new ones are with sleeves and have the seams in a blue stripe. Think Cardinals retro or Braves jersey with the colored seams. The only thing I'm not sure of is the ILLINOIS across the front in the two toned font. Waiting to see them in person, really just happy they finally updated their whites. Also heard they have new greys. The Orange and Blue jersey's were new last year.
 
#3,466      

Fillory

4th Floor Grainger
Baseball finally after 20+ years has gotten their new home whites. The vest look had grown tiresome to look at, not terrible just dated etc. The new ones are with sleeves and have the seams in a blue stripe. Think Cardinals retro or Braves jersey with the colored seams. The only thing I'm not sure of is the ILLINOIS across the front in the two toned font. Waiting to see them in person, really just happy they finally updated their whites. Also heard they have new greys. The Orange and Blue jersey's were new last year.

I don't hate the two toned script, but I will say it probably doesn't need to be everywhere like it is. The script itself looks great and the two tone looks better than the jerseys from the Bruce Weber days.
 
#3,468      
I just can't wrap my head around people who would prefer those nondescript '63 throwbacks to our current uniform set. It's like they're speaking in tongues or something.

Our uniforms are fantastic. Some of the very best in the country, IMO.
What do you think of Alabama's?
 
#3,469      

Fillory

4th Floor Grainger
What do you think of Alabama's?

There are teams that can get away with that kind of look
The ones that come to mind:
Texas
Texas A&M
Alabama
Michigan
Notre Dame

The list goes on, but they all have winning pedigrees and have had the same look for a long time. A blue jersey with an orange helmet is fine, but Illinois isn't enough of a winning program for recruits to say "yes! That's Illinois!" when they see an orange helmet and plain blue shirt.

I'm excited about Lovie Smith, but the idea that Illinois can take colors shared by Florida, Clemson, and Syracuse and be like "Look at our classic look!" would result in confusion.
 
#3,470      
There are teams that can get away with that kind of look
The ones that come to mind:
Texas
Texas A&M
Alabama
Michigan
Notre Dame

The list goes on, but they all have winning pedigrees and have had the same look for a long time. A blue jersey with an orange helmet is fine, but Illinois isn't enough of a winning program for recruits to say "yes! That's Illinois!" when they see an orange helmet and plain blue shirt.

I'm excited about Lovie Smith, but the idea that Illinois can take colors shared by Florida, Clemson, and Syracuse and be like "Look at our classic look!" would result in confusion.
Illinois does not share colors with Florida. Florida is Royal Blue. Auburn is similar to IL.

The current orange Illini helmet is hideous. When it comes to uniforms, I hope the new head coach prefers a classic look to gimmicks, acronyms and bracelets. I hope we see all white with white or blue helmet and blue or orange jerseys with white pants and the blue helmet or perhaps the white one. I would be tying Illini and Bears history as much as possible to further invade the Chicago market and help win some recruiting battles.
 
#3,471      
Illinois does not share colors with Florida. Florida is Royal Blue. Auburn is similar to IL.

The current orange Illini helmet is hideous. When it comes to uniforms, I hope the new head coach prefers a classic look to gimmicks, acronyms and bracelets. I hope we see all white with white or blue helmet and blue or orange jerseys with white pants and the blue helmet or perhaps the white one. I would be tying Illini and Bears history as much as possible to further invade the Chicago market and help win some recruiting battles.


The latter statement is what I'm talking about. Tell recruits the Halas loved Illinois so much he wanted the colors identical to illinois'. Uniforms fairly similar, 2 of the greatest bears are Illini.

Using the history of Chicago and UI is a selling point.
 
#3,472      
The latter statement is what I'm talking about. Tell recruits the Halas loved Illinois so much he wanted the colors identical to illinois'. Uniforms fairly similar, 2 of the greatest bears are Illini.

Using the history of Chicago and UI is a selling point.

The uniforms were identical colors back then because he purchased used uniforms from Illinois, IIRC. :D.
 
#3,473      

Fillory

4th Floor Grainger
Illinois does not share colors with Florida. Florida is Royal Blue. Auburn is similar to IL.

The current orange Illini helmet is hideous. When it comes to uniforms, I hope the new head coach prefers a classic look to gimmicks, acronyms and bracelets. I hope we see all white with white or blue helmet and blue or orange jerseys with white pants and the blue helmet or perhaps the white one. I would be tying Illini and Bears history as much as possible to further invade the Chicago market and help win some recruiting battles.

Let's be real for a moment. Chicago is a good start for Illinois recruitment, but Florida, Texas, and California are the states we actually need to recruit to be great. Mimicking the Bears does nothing to help us there.

And make no mistake, orange and blue are orange and blue. The shades simply do not matter. No coach is going to go over to a recruits house and correct them about our color palette.

The latter statement is what I'm talking about. Tell recruits the Halas loved Illinois so much he wanted the colors identical to illinois'. Uniforms fairly similar, 2 of the greatest bears are Illini.

Using the history of Chicago and UI is a selling point.

It's also completely redundant. Our connection to the Bears is through Lovie Smith, which is a more valuable connection these recruits have seen. It's unlikely a kid in Texas (or their parents for that matter) care at all that the Bears took their colors from Illinois.

What kids remember from Illinois is the orange. The bright orange is everywhere. You can't go to Illinois without seeing 100 orange shirts before you get to the Union. That is why these orange uniforms are so important, because our brand is, more than any other thing, an orange I :)illinois:). When you see that I on an orange helmet, everyone knows what school it is. That's what rebrands are supposed to do.
 
#3,474      
What do you think of Alabama's?

Bama's uniforms look like winning. They look like all the college football I have watched from the time I was in short pants.

Randomly throwing back to a time period virtually no one remembers accomplishes neither of those things. Illinois has played in a constellation of different uniforms over the course of history and has more often than not done so poorly.

Boring uniforms don't make you Alabama. Winning national titles across five different decades always in the same boring uniforms makes you Alabama.

And Auburn's uni's are better anyway.
 
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