Got a huge backpiece tattoo of the shield hours after it was first revealed. Believe in the shield
The 2014 Illini Nike Uniforms and Rebrand
- Status
Got a huge backpiece tattoo of the shield hours after it was first revealed. Believe in the shield
lxAsTrOxl
L
Guest
You know...the more i've been looking at the shield logo...the less i've liked it. I think it works in a very small detail setting, like on the collar of the football uniform, but on a bigger piece like the front logo of a t-shirt...i'm just not feeling it. Looks awkard. And this is coming from a guy who originally liked the logo. All i can think of is the front of a train.
Go ILLINI
Last edited by a moderator:
BobtheBarber2
B
Guest
That reminds me of those "Baby on Board" T-shirts pregnant ladies like to wear. The ones that have an arrow pointing to their stomachs
Looks like a bullet to me.
PaytonHighstep
- Downers Grove, IL
I am sure the shield will evolve over time. I like it as an accent on uniforms more than the focal point on a t-shirt too.
I agree that the 'shield' is ok as a uniform accent, helmet sticker or maybe on a hat. But it does not look real good as a large image on a shirt.
I'll stick with the
or 
on shirts until (if) something better comes along.RHITIllini
- Chicago, IL
I agree that the 'shield' is ok as a uniform accent, helmet sticker or maybe on a hat. But it does not look real good as a large image on a shirt.
I'll stick with the
It would have looked better on that shirt without the stripes on the sleeves
My least favorite, but I'm not voting.
illini1
- Springfield, IL
It was idiotic to put permanent logo on the 50 yard line last year when they knew they going through a rebrand. Small details like this makes the DIA look incompetent IMO. You have to change it this year. Wasn't CONSISTENCY the reason for the rebrand in the first place?
So the only other option would be to not have anything or wait for a new field until the re-brand? Not sure if either of those is much better of an option. Saying this without and "field" expertise.
illini1
- Springfield, IL
They could've painted it like they did with the endzones. It wouldn't have looked as good, but it's better than having the wrong logo on the field this season.
IlliniByProxy
- St. Joseph, IL
The cost of making all these changes is a reality that the DIA has to face. That leaves them with two options, 1: do a gradual roll out as they are doing or 2: save money and fund raise until you can make a complete change, years down the road. They would be criticized if we didn't get new uniforms for another three years, they would be criticized if we painted all of our logos on the field, and now they are being criticized for a slow rollout.
The point of the rebrand is consistency, yes. Does that mean instant consistency, no. It means they are working towards being completely consistent. That means within the next 5 years all fields, uniforms, and signage will be changed to the new designs when funds allow. Eventually, years down the line we will have a uniform look.
To me the DIA would only be considered incompetent if they replaced the current center field logo with an old slant Illinois or another made up logo not released by Nike.
The point of the rebrand is consistency, yes. Does that mean instant consistency, no. It means they are working towards being completely consistent. That means within the next 5 years all fields, uniforms, and signage will be changed to the new designs when funds allow. Eventually, years down the line we will have a uniform look.
To me the DIA would only be considered incompetent if they replaced the current center field logo with an old slant Illinois or another made up logo not released by Nike.
Unless they decide to change something part way through, then the whole cycle starts over again.
DrewD007
- Woodridge, IL
To be fair, the turf was installed 2 seasons ago (Beckman's first). Still strange they can't do something with it, such as paint the white outline orange or blue so it's not as noticeable.
Anyways, I believe the turf previous to this one was there for four seasons (2008-2011), so wouldn't be shocked to get new turf for 2016 season.
matt1all
- Chicago, IL
illini1
- Springfield, IL
OK. I was off by a year. However, they still knew the logos would be outdated in a couple years, which is why they left the endzones blank. The only explanation I can think of is that they intended to not make any changes to the I, but they changed their mind late in the process.
Kams Bathroom
K
Guest
IlliniByProxy
- St. Joseph, IL
I could be wrong but I doubt we change the font or any of the marks anytime in the next 10 years. That's the whole point of the branding initiative, pick something and stick with it so your university can be identified with it, good, bad, or ugly.
Kams Bathroom
K
Guest
But I'm not sure we can even continue on as a University with the kind of criticisms GHD and STLFan have leveled. I mean, who would even apply to the school anymore?
Will there be anyone who even notices that the "I" is not curved? I bet you 75% of people watching will not even realize that it hasn't been changed. People are overreacting over 1 year
Kams Bathroom
K
Guest
Is it one year? Or does "cost concerns" mean "we can't possibly tear out something we've already sewn in, we're going to have to wait a decade or whatever to get a whole new field"?
And if you have two subtly different logos, you have no logos.
mattcoldagelli
- The Transfer Portal with Do Not Contact Tag
Kams Bathroom
K
Guest
But, the good news is, if there's going to be lag in putting a new midfield logo down, that gives us time to start a new hashtag!
#ShieldAtMidfield
#ShieldAtMidfield
- Status