Coaching staffs and players always get this stuff before anyone else, sometimes by large amounts of time. From what I could tell Nike didn't know how well the Shield would be received so they didn't make a ton of it available for purchase so retailers wouldn't be left with huge quantities of product that they couldn't move. The store I work at we can't keep it in stock and we don't have more coming til February. Hopefully they'll realize just how much people are into it and make more available to meet demand.