Since you guys seem to struggle a little bit in your reading comprehension, let me re-phrase as I would to my 5 year old.
It's not that any person can't like it. It's not that a lot of people can't like it. It's not that any person can't love it. It's the over the top worship of the shield/badge that suggests that for some there is a bit of groupthink going on.
You have people instantly posting "team shield". You have others applauding those that get on board with their opinion. It's very Notre Dame football-y to me.
We all stated going in to the rebrand that almost certainly there would be 50% of people that loved what was done and 50% of people who dislike what was done. That is human nature. That was a good prediction. That it seems 90% of people are not only in the approval, but the love camp, indicates that there is more to it than just liking the logo.
This is a statistical improbability.
Team Shield