My mistake. UW would be middle of the pack in the Big10 academically.
The conference with the best average ranking in the latest U.S. News and World Report rankings might surprise you.
medium.com
They use the USNews rankings.
(I lived in the bay area for ~30 years.) There are some UCLA fans in the bay area. They are a minority (40k/10M is about 0.4%). Anyone looking to get the Bay Area audience from them will be disappointed.
For college sports:
Stanford (Surprisingly many given the school size.)
Berkeley (You go for the party, and faint hopes.)
San Jose State (A much bigger school than people realize.)
For the pro sports people watch:
SF Giants [Oakland Raiders]
Golden State Warriors