+infinity to the first part of your post. Although "quietly" is a given. The bolded part is more patented S&C hyperbole.
Illinois and Indiana are the only two programs I'm aware of where there a built-in fan and media psychodrama for multiple prominent in-state recruits every year.
Some schools are in states that don't produce that kind of talent so those dramas are rare exceptions, others don't have the singular flagship prominence to demand that kind of attention, others (Texas, Florida) are football schools where the temperature is turned down a bit on that sort of thing. UNC usually gets their man, and if not they're usually going to another in-state school.
But the massive external pressure to recruit certain kids whether or not they fit and whether or not the school has any realistic chance of landing them is a burden that seems unique to us and IU.
To me, there is no striking a balance with that influence. You either succumb to it, do whatever it takes NCAA-legal or otherwise to remain stocked with elite in-state kids and just sorta roll the ball out (see Henson, Lou), or you explicitly reject it and base your program around fit to a system and players who recognize the opportunity to play for a Big Ten school under a coach who can develop your specific talents, taking a pass on circus recruitments altogether.
My frustration with Underwood is borne out of my initial hope that he was going to affirmatively take the program in the latter direction, but instead seeing that he seems to be getting pulled in both directions, just like Weber and Groce before him.
(You could argue Bill Self balanced the two. But he's a Hall of Fame unicorn. He ain't walking through that door.)