I think ultimately NIL will cycle down to where only the very best most popular players —where it economically benefits a business to pay them for advertisements —-will get paid.
All these other average guys or even above average guys in the portal aren’t going to get paid anything extra. Basically, I think last year is the last and only year a Matthew Mayer/Pete Nance level player gets paid what they did. I just don’t see enough boosters willing to bankroll average players that aren’t going to ultimately put their teams over the top. Superstars will still get paid for their NIL. The average guy, nope. There just isn’t the return for a business to do that. Even a guy like Oscar Tshiebwe who supposedly got 2 million to play at Kentucky? What booster is ever gonna do that again? To get to the 2nd rd? You think Tshiebwe sold anything he endorsed? Not exactly a household name.
NIL will end up like pro tennis. The absolute best, or most attractive/popular (if they are girls) will get big endorsement dollars. But if you are a regular player, there’s not gonna be a demand for your NIL.