Totally my guess here, but I feel like schools are still wrapping their heads around the new world of NIL, and it is still rather disorganized overall ... so the "best" schools for NIL have got their ducks in a row for one sport. I'm sure OSU's football NIL is top 5 in the nation, but it seems plausible their basketball NIL remains on the back burner and more lackluster than it could/should be.
I think an insider said once that Indiana has the most NIL resources in the conference (not surprising since their basketball fans are Notre Dame fans in the fall!) and that Illinois was in second, with MSU in third? I might be remembering that incorrectly. My total pulled-out-of-thin-air guess for basketball NIL rankings would be this ... and I would seriously love for an insider to tell me how terribly wrong this is because I love learning about this stuff!
1. Indiana
2. Illinois
3. Michigan State
4. Michigan - I know they suck now, but they have a ton of money and have recruited very well. Most going to football but plenty leftover!
5. Ohio State - Even an unorganized OSU is still good for some $$$, same story as Michigan.
6. Wisconsin - I was totally unsure where to put them, lol...
7. Maryland - A "basketball school" with Under Armour connections, but it seems their fan interest is SO fickle.
8. Purdue - Maybe it has changed, but I saw on a Purdue board once that they felt they were "really behind" for NIL.
9. Minnesota - Fickle fan base but still the only show in town.
10. Rutgers - Wild card ... I could see their NIL going from "bad" to "actually really good" if they strung together a few solid seasons. Clearly Pike is recruiting well!
11. Nebraska - Probably better than we all think, but it would suffer from being such a football school.
12. Iowa - I KNOW I have heard Iowa people complain that their NIL sucks.
13. Northwestern - Not sure they even try?
14. Penn State - ALL goin' to football.