The 2014 Illini Nike Uniforms and Rebrand

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#1,451      

IlliniByProxy

St. Joseph, IL
I completely understand the field situation. I'm reserving judgement on the blue uniforms until we hear something certain. However, if we don't have them that IS definitely amateur hour considering the football team is the face of your entire athletic department.
 
#1,452      
Is it one year? Or does "cost concerns" mean "we can't possibly tear out something we've already sewn in, we're going to have to wait a decade or whatever to get a whole new field"?

And if you have two subtly different logos, you have no logos.

Not sure where I got the 1 year from :confused:

I'm not a field expert but I assume all they need to replace are the 20yds that it covers since the field is rolled out in 5yd pieces it doesn't seem too hard but someone correct me if I am wrong on that.
 
#1,453      
Quick question regarding the jerseys. So if the blue one is not done it seems that should be on Nike. As Illinois if Nike says we can get the Orange and White done but not the blue don't you still take what you can get(like it seems we did)? I understand people's frustrations but I'm just curious
 
#1,455      

mattcoldagelli

The Transfer Portal with Do Not Contact Tag
But, the good news is, if there's going to be lag in putting a new midfield logo down, that gives us time to start a new hashtag!

#ShieldAtMidfield

This might actually kill GHD. I'm not sure you want blood on your hands, Kams Bathroom.
 
#1,456      
Quick question regarding the jerseys. So if the blue one is not done it seems that should be on Nike. As Illinois if Nike says we can get the Orange and White done but not the blue don't you still take what you can get(like it seems we did)? I understand people's frustrations but I'm just curious

If we do not have them as I suspect, it is due to our budget, not Nike's production abilities/capacity. The school gets things at discount, but when you have to buy 100-120 jerseys and pants, that adds up. Also, the MSRP on that style of nike jersey is ridiculous. With the different prints and custom piping and all on our jerseys, I believe it's somewhere between $150-$250 per jersey, and that doesn't include pants. Now, does the school get that at a certain discount rate or built into the amount of free equipment they get? Sure. But do the math on how much one set of uniforms costs when you order over 100 and you'll see it's several thousands of dollars. And when it's deducted out of the annual uniform budget per the contract, it's not at cost or wholesale - it's at retail.
 
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#1,458      

BZuppke

Plainfield
As for midfield I wish they had the foresight to not invest in the current design so they could change it now. They did go with just paint in the end zones anticipating this change. So the end zones will have the new marks this fall. I'd like to see Fighting in one end zone and Illini in the other flanked with the shield. Blue background or orange? Remember the dark blue end zones with Illinois flanked by stars in the Howard Griffith era? Those were pretty cool. Maybe go with the blue background?
 
#1,459      

STL FANATIC

S
Guest
I'd suggest there's enough of a difference between the two Block Is that it is noticeable. Not only are the inner corners rounded (and at that size, it's not a minor detail), but the orange (and even the blue) are a different shade, and the outline is significantly different in thickness and color (single color vs double).

Now, I think the old one is better, but if we have a new logo, it's pretty poor form not to get it replaced in the most noticeable spots.

I'm on record a page back cutting them some slack for changing out every iteration of the logo. It's not feasible. But midfield of your football stadium? It's unacceptable and embarrassing, frankly.

Y'all can keep calling me jaded, but I'm telling you, the process and level of commitment to this thing was bush league. And we're getting a mediocre product and execution as a result.
 
#1,460      
I'd suggest there's enough of a difference between the two Block Is that it is noticeable. Not only are the inner corners rounded (and at that size, it's not a minor detail), but the orange (and even the blue) are a different shade, and the outline is significantly different in thickness and color (single color vs double).

Now, I think the old one is better, but if we have a new logo, it's pretty poor form not to get it replaced in the most noticeable spots.

I'm on record a page back cutting them some slack for changing out every iteration of the logo. It's not feasible. But midfield of your football stadium? It's unacceptable and embarrassing, frankly.

Y'all can keep calling me jaded, but I'm telling you, the process and level of commitment to this thing was bush league. And we're getting a mediocre product and execution as a result.

I don't want to get too personal but what projects are you currently working on?
 
#1,463      

illini1

Springfield, IL
If we do not have them as I suspect, it is due to our budget, not Nike's production abilities/capacity. The school gets things at discount, but when you have to buy 100-120 jerseys and pants, that adds up. Also, the MSRP on that style of nike jersey is ridiculous. With the different prints and custom piping and all on our jerseys, I believe it's somewhere between $150-$250 per jersey, and that doesn't include pants. Now, does the school get that at a certain discount rate or built into the amount of free equipment they get? Sure. But do the math on how much one set of uniforms costs when you order over 100 and you'll see it's several thousands of dollars. And when it's deducted out of the annual uniform budget per the contract, it's not at cost or wholesale - it's at retail.


Bingo! The only way we get them this year is if a big booster really wants us to wear blue jerseys this year and donates the money like happened with the navy pants for the old uniforms. Even if that happened we probably wouldn't get them until the end of the season.
 
#1,464      
Bingo! The only way we get them this year is if a big booster really wants us to wear blue jerseys this year and donates the money like happened with the navy pants for the old uniforms. Even if that happened we probably wouldn't get them until the end of the season.

By the outrage over it I think the poster on here could make a donation in the name of IllinoisLoyalty to get the blue uniforms haha
 
#1,465      

Kams Bathroom

K
Guest
Y'all can keep calling me jaded, but I'm telling you, the process and level of commitment to this thing was bush league. And we're getting a mediocre product and execution as a result.

I disagree only as to the product. This rollout is stumbling badly.
 
#1,467      
Not sure where you're going with this? Sarcasm or serious?

Serious, I am wondering what you are doing with all of your knowledge right now besides criticizing Nike. You seem to think they aren't very good at their jobs yet most designers (maybe even yourself) would jump at a chance to work there.
 
#1,468      

STL FANATIC

S
Guest
Gotcha. Well when I left Illinois I took a job at Auburn University as a web designer but I left after a year to return to St. Louis where I now work at a successful and growing ad agency. I used to love sports design, but I really enjoy being out of the in-house sort of job, now. And I feel like design is more appreciated in my current industry than it was/is in sports.

Would I jump at the chance to work for Nike? No, not me personally, but that's because I've learned (I think I always knew, but now it's been tested) that home matters most to me.

With that said, do I respect Nike's designers? Tremendously. Nike has really talented individuals. I'm not claiming to be better than them.

But do I think they've gotten lazy in their process for rebranding schools and re-designing uniforms? I do. I really do. I think they've found a formula that satisfies the greater public and they've fallen into the trap of relying on that.

That's ok, but that's what it produces. Ok work that gets by.

But again, it's not really even Nike that I blame. I blame the client, the DIA. There are plenty of examples of rebrands that Nike pushed beyond their simple formula, and it's either because they value them as a marquee program or because the school pushed for more and better.

Sorry to be repeating myself, as this is all things I've said before, but it's how I would answer your question/comments.

Basically, this isn't a broad knock on Nike or their designers. It's a specific knock on the work the DIA & Nike have rolled out (which can translate to qualms with a handful of other Nike rebrands that I think suffered from the same problems).
 
#1,469      
Gotcha. Well when I left Illinois I took a job at Auburn University as a web designer but I left after a year to return to St. Louis where I now work at a successful and growing ad agency. I used to love sports design, but I really enjoy being out of the in-house sort of job, now. And I feel like design is more appreciated in my current industry than it was/is in sports.

Would I jump at the chance to work for Nike? No, not me personally, but that's because I've learned (I think I always knew, but now it's been tested) that home matters most to me.

With that said, do I respect Nike's designers? Tremendously. Nike has really talented individuals. I'm not claiming to be better than them.

But do I think they've gotten lazy in their process for rebranding schools and re-designing uniforms? I do. I really do. I think they've found a formula that satisfies the greater public and they've fallen into the trap of relying on that.

That's ok, but that's what it produces. Ok work that gets by.

But again, it's not really even Nike that I blame. I blame the client, the DIA. There are plenty of examples of rebrands that Nike pushed beyond their simple formula, and it's either because they value them as a marquee program or because the school pushed for more and better.

Sorry to be repeating myself, as this is all things I've said before, but it's how I would answer your question/comments.

Basically, this isn't a broad knock on Nike or their designers. It's a specific knock on the work the DIA & Nike have rolled out (which can translate to qualms with a handful of other Nike rebrands that I think suffered from the same problems).

I actually respect most of that answer. I haven't seemed to get that stuff out of your other answers, sorry for making you repeat yourself.
 
#1,470      

STL FANATIC

S
Guest
No worries. I always try to be honest and respectful, but I was probably brasher early on. For one, I'm just that passionate about this stuff, so I got going over it. And then I'm sure I also got defensive or offensive or whatever as I was/am in the minority.

It's been a few weeks now, though, so while my opinions haven't really changed, I suppose I've calmed down, lol.

But I'm glad and hopeful that answer helps you see where I'm coming from at least.
 
#1,471      
No worries. I always try to be honest and respectful, but I was probably brasher early on. For one, I'm just that passionate about this stuff, so I got going over it. And then I'm sure I also got defensive or offensive or whatever as I was/am in the minority.

It's been a few weeks now, though, so while my opinions haven't really changed, I suppose I've calmed down, lol.

But I'm glad and hopeful that answer helps you see where I'm coming from at least.

Personally I expected some hiccups so it is easier for me to swallow. And while I have defended this rebrand I don't think it was a grandslam mainly because we don't have a lot to work with. I am happy with it though and think it is overall pretty good.
 
#1,472      
If we do not have them as I suspect, it is due to our budget, not Nike's production abilities/capacity. The school gets things at discount, but when you have to buy 100-120 jerseys and pants, that adds up. Also, the MSRP on that style of nike jersey is ridiculous. With the different prints and custom piping and all on our jerseys, I believe it's somewhere between $150-$250 per jersey, and that doesn't include pants. Now, does the school get that at a certain discount rate or built into the amount of free equipment they get? Sure. But do the math on how much one set of uniforms costs when you order over 100 and you'll see it's several thousands of dollars. And when it's deducted out of the annual uniform budget per the contract, it's not at cost or wholesale - it's at retail.

We get 20something million dollars a year from TV rights, on the way to 40something million a year, and we can't afford a couple grand for uniforms? :confused:
 
#1,473      
We get 20something million dollars a year from TV rights, on the way to 40something million a year, and we can't afford a couple grand for uniforms? :confused:

Okay, first i think we're talking about something that isn't officially an issue yet (which is actually perfect for our forum heheheh). If we get past the fact that there aren't any facts yet and we actually wind up NOT getting blue uni's I can only say WTH?

We put the state logo and the block I at mid field before the rebrand. One has to think someone pushed for that to be the centerpiece of the rebrand.

Then we go through the rebrand and two freaking years ago we didn't know what all the uni's would cost and freaking BUDGET for them? WTH? No way. There's now way they could be that incompetent. Has to be something else going on. Can't wait to see what happens but the blue uni's are the coolio uni's. I like the dark. Makes em look mean (and we could use every edge we can get).

What do you guys think? How could this thread still be alive? :)
 
#1,474      

DrewD007

Woodridge, IL
I don't even care about blue pants or blue helmets. Just give me blue jerseys.
 
#1,475      

dgcrow

Kelso, WA
I don't even care about blue pants or blue helmets. Just give me blue jerseys.

I can handle blue helmets (although I prefer orange ones) but, like you, I sure don't care for the blue pants. Makes the players look smaller.
 
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