IlliniNation05
- Champaign, IL
Last I saw, they were still painting over the end zones. Didn't someone say that the midfield logo will be remaining the same this year?
The 2014 Illini Nike Uniforms and Rebrand
- Status
Last I saw, they were still painting over the end zones. Didn't someone say that the midfield logo will be remaining the same this year?
illini1
- Springfield, IL
It's staying the same this year because the school is cheap. It's the one logo that will be seen the most by people on TV and they're not changing. Ridiculous.
JHollywood
J
Guest
The 'for sale' jerseys that don't have the stripes really look like a softball jersey....no?
classof2016
C
Guest
Every day that goes by the re-brand seems more half-assed. I'm going to hold most of my judgment until basketball season ends, and we can't truly evaluate it until years from now to see how the branding has taken hold. But seemingly obvious improvements and changes aren't happening right away (midfield logo, blue football jerseys).
I don't think people realize how many places needed to be fixed. The old block I was everywhere on campus especially in the sport complexes. I think the football field should have been done but I'm not losing sleep over it like some people.
classof2016
C
Guest
It won't be that big of a deal, but I wonder if no blue jerseys means no blue helmets and pants as well? I haven't seen it mentioned whether or not the entire set will be affected or just the jerseys.
dgcrow
- Kelso, WA
Wouldn't mind blue helmets, but no blue pants would be just great!
Kams Bathroom
K
Guest
Your football field and basketball court are places #1 and 1a.
So many people thought Nike was going to create an abomination for this thing, but they did their jobs wonderfully. We have met the enemy, and he is us.
Might be overstating it Pogo, but I get your point.
Nike only touched the uniforms and logo for merchandising I think, but they weren't responsible for the layout of the playing surfaces I wouldn't think. Should the football midfield have been redone? In a perfect world, yes. I'm still more concerned about the product on the field than the field itself. Whatever the end zone look is, I hope the Illini see it on a frequent basis.
BZuppke
- Plainfield
Everything I see including the recent team photo suggests we'll see white pants, orange jerseys and orange helmets a lot as our regular home uniform. All whites on the road. I think they'll mix in the other combos here and there. As for me I really like the burnt orange look.
Hook 'Em Horns!
mattcoldagelli
- The Transfer Portal with Do Not Contact Tag
ILLiNimob
I
Guest
Burnt orange no thanks! ! Should have gone more neon orange.jmho.an kids like it. Burnt orange is not close to illini colors. Neon -bright could get away with.
TheSecretWeapon
- ILLINI NATION!
if you watch the Day 1 video that IPHD posted to youtube (it's linked in the day 1 practice thread here) the helmets don't look burnt orange at all. more of a red-orange than a yellow-orange (which is how they usually appear in the photos Ive seen)
I have to agree. We're four weeks from the season and the new and alternate logos still haven't made their way onto a 47 Brand Franchise cap? What happened to the Grange stripes on the replica jersey? There's one kid's tee with the new script? If you need a polo for casual Friday, you're set. Otherwise, I'm not seeing a lot. Not that I need another T-shirt or Franchise cap, but still.
If 47 brand isn't making hats with the new logo, you can't blame the school. New logos may feature certain copyright restrictions that prevent thee companies from using it.
Other gear is rolling out with the new apparel but it's no different for any other Nike school. It's this way every year.
DrewD007
- Woodridge, IL
Shield is Nike exclusive for 2 or 3 years.
Not sure this is true since Gameday has shield shot glasses and pint glasses for sale
As does the official online store. As an aside, it looks like they're getting more of the rebranded items on there.
ijustkrushalot
- Iowa Corridor
I'm guessing they're licensed through Nike somehow...
My assumption is Nike gets to wet their beak everytime that logo is printed on anything for a couple years.
chief illiniweg
- Chicago
I love the immediate leap by some folks that the rebrand is a total failure because one logo hasn't been updated, albeit an important one. Has anybody considered how much it costs to replace that logo? Or you can cover the end zones much more easily and effectively than midfield where it could cause the surface to become too slick, or look worse because of some lines still showing than just keeping the old one? Or we are getting an all new field next year and this keeps us from being able to afford it? Or the money was poured into recruiting budget or keeping Bill Cubit? Or a donor promised the money to pay for it and then had to pull back? Or maybe it's actually going to happen and they want to surprise you grumpy asses.
Give MT and team some credit. They appear to me at least to be thinking through all the marketing and branding much more so than the previous regime.
And before you tell me that I have no idea what I'm talking about, I work in sports/event marketing and branding so I see this stuff all the time. As a proud alum, I actually hold MT & crew to a high standard and I voice my opinion/disappointment to my contacts within the department. But these blanket statements that the entire re-brand is a half-assed failure needs to go away now.
As for all of you blaming UI for the retail product -- STOP. That's all on Nike or on retailers. Many retailers ordered product 6 months ago or were rightfully conservative on what they bought until the final product came out and they could see it and see how sales were trending. These aren't books that Amazon can print overnight. Maybe retailers are waiting until closer to Labor Day to roll out new stuff.
Yes, the shirts without the columns is a miss IMO as well. BUT maybe they tried to produce it and it looked worse with them. And do you like everything Nike produces? I guarantee that answer is no.
Good God people, the sun is going to come up tomorrow. And realize -- just like recruiting where you're not in the living room or on field performance where you are not in the locker room -- maybe there's a LOT more to it than you don't like the way they handled a logo or a t-shirt design.
DrewD007
- Woodridge, IL
Might just be on apparel then.
Edit: That seems to be the case. "The Victory Badge is a Nike exclusive for the first two years, meaning you won't be able to purchase non-Nike gear with the badge."
http://www.fightingillini.com/genrel/050714aab.html
Last edited:
- Status