The Path Forward
This is a crucial moment and opportunity in Illini Basketball history to evaluate what we are as a program and where we want to go. Most everyone on this board gets that the Illini have a rich and special history and we want to see a high level of success once again. But there has been a long-time disconnect between Illini fans and the outside world. The outside world sees the U of I as just another school if they see it at all. This even applies to most people around the Chicago and Metro East St. Louis areas. And there is a generational gap between older Illini fans who know what this program was and should be, and talented 18 year-olds coming along who can choose to go anywhere in the country they want. They might only judge their future on how much bling or TV time a location has and how quickly they can get to the next level. Most of these young men might think of Illinois as just a place where they grow corn. And there is likely the feeling that Champaign, Illinois is not exactly the most exciting place for an 18 year old to want to be. How does this all change? By making Illini Basketball unique. By making it special. By making it a place where a talented player WANTS to come. Make it a place where there is so much talent wanting to come that you’ll have to turn them away. Make it a place where an Illini coach does not have to come begging with hat-in-hand and hoping to get lucky once in a while to bag a superior talent, but a place synonymous with superior talent where a young talent yearns to play.
How do you do it? Yes, you start with the coach. But we’ve all seen places where once the name coach leaves, the program regresses or dies. So this can never be just about the coach. It must be about the ENTIRE CULTURE. Make Illinois the most special place a baller can come. Create a superior vision and atmosphere. Make it a place where a young man knows his basketball talent will grow, and that he will learn how to maximize his talents with superior business, marketing, and public relations skills. And most of all, make it a place where a young man knows he will leave a much better person for having been there. Make the Illini Basketball Culture synonymous with the classiest, highest integrity, top place to learn how to win the right way and become a better man in the process. Win with class and integrity. Superior basketball now and a superior person when they leave.
Everyone involved can have a role in creating this new culture. But it must start with VISION and RESOLVE AT THE TOP to make it happen. Make the Illini Basketball Culture the Best in Breed. Make it bigger than any one coach, or any group of recruits. Make the entire basketball culture and experience so superior that the won-loss record cannot help but become of consistent blue blood level and without any stain of corruption or yearly begging for relevance. I don’t want to put the Illini on the level of North Carolina, Kentucky, Duke, or Kansas. I want it ABOVE that level. And I don’t mean this in an arrogant sense. I’m talking about making Champaign a place and culture that is the Basketball Mecca that the Home of March Madness should be. Turn the Illini into a place where any 17 year old anywhere in the world knows is the MOST COOL PLACE in the world to play ball and go to school. And they will learn to love the cornfields as much as we do. This is what I've always wanted for Illinois basketball. The time is now and the path is there if they have the vision to take it.