If I am a big wealthy businessman who advertises, and an Illini basketball player will help, I'm thinking of a Dee Brown type, I will have all sorts of incentives in my contract with him. He is advertising my product, the more air time he gets the better. Extra $$$ for individual awards, for being on magazine covers, for wins, for stats, the team on the major networks. Tourney success! If his face is there it sells my product. It has to be positive. If it's a police report our relationship would end, unless he was the good guy.