The B1G strategy really doesn’t make a lot of sense at times and the conference seems more reactive in the moment than strategic. Maryland and Rutgers get added because carriage fees and in-marker rates are a big deal (and now they aren’t as important). Nebraska gets added because football is important, but market size isn’t, and they fit the AAU model. But now their football sucks and they are no longer AAU. Then UCLA and USC are added because markets matter again (but these are two schools that lack the passionate local intensity of many of our college towns for sports), but the conference only wants two west coast schools. We don’t add PNW at this time because they don’t add value, the LA schools don’t want them to come, and we don’t want to be perceived as killing the PAC conference. Then we decide to add these schools even though one has really poor academics and doesn’t fit the profile of a B1G school (Oregon), but they’ve been good at football for 15 years.
The conference just seems to constantly change and react rather than having a plan for what kind of conference we want to be.
The conference just seems to constantly change and react rather than having a plan for what kind of conference we want to be.