First, Whitman's is the only opinion that matters outside of the players and remainder of the coaching staff. I couldn't care less what boosters think, and neither should Brad.
Second, the Maui tournament was in 2018. Brad has--by nearly every definition of the phrase--"toned it down" since then.
Third, and perhaps most importantly--I had coaches using that word with me in junior high. It made me want to work harder and not get called that anymore. If a word is going to break the spirit of an 18 or 19 year old, that 18 or 19 year old is most likely in over their head and may want to consider a different way to spend their time