Not sure signing NIL agreements means much either (twice). See Johnson, Morez.These days, words mean very little don't they. I think the LESSON WAS LEARNED. Hopefully we can somehow get to 6 wins this year and keep some form of momentum going. Anything better than that would be a major achievement. Frankly I don't see 7. We have a lot of toss up games and with our defense the way it is, Purdue is going to be tough. Those of you that don't believe that need only go back two years ago. What was it? 49-48?
YesAt what point is this unsustainable?
As has been said before (Gritty?), those Texans have oil money to burn...
The current model, IMO, will start to become unsustainable fairly quickly. A decade or so. Every time somebody writes a check for NIL & that doesn't pan out it is gonna be harder to get that amount of $ from that person the next time. So there will be a gradual squeezing of the market when it comes to NIL dollars. I also won't be surprised if, over time, some mid level D1 programs (not P4 schools) decide football just ain't worth it any more & step down to FCS. At some level of D1 the juice just isn't gonna be worth the squeeze to try to compete at a reasonable level. I could perhaps see this at some of the low level D1 leagues. Maybe a MAC or SunBelt or some league like that for the schools that are fledgling at the bottom of those leagues.At what point is this unsustainable?
According to the Athletic, we were in the $19-22M range, which put us close to the bottom of the BIG and less than half of what tOSU and Oregon spent, and roughly half of what UM, IU and USC had available.Yeah it's tough. Reportedly, we spent in the 20s this year. Assuming we spent $15m of our $20m available in revenue sharing on football, that means donors/businesses likely contributed another $5-$10m in NIL. Maybe not that exactly, but likely somewhere in that range.
If that $5m-$10m were to net a 5 win season, how eager are they to pony up even more next year? And more the year after that?
It's easy to raise NIL when you're winning. How easy was it for Indiana to take in another $15m after going 16-0 and winning the national championship?
It's way more difficult when you're underperforming expectations.
Assuming these estimates are fairly accurate, there is a great deal to unpack from this article . Illinois is 14th in the Big 10 by these metrics.
Iowa is one of the teams below us? That’s kind of shocking to me.Assuming these estimates are fairly accurate, there is a great deal to unpack from this article . Illinois is 14th in the Big 10 by these metrics.
If 10-3 followed by 9-4 to go along with back to back SEC Bowl wins gets us to 14th in conference, I’m scared to find out where 6-6 will place us.
“Can’t let a big strike go on you there defensively. In three plays we gave up 21 points. I mean, you take out 21 points on three plays and we’re in this football game.”
www.illiniboard.com
Or.......it incentivizes some people to pony up.If 10-3 followed by 9-4 to go along with back to back SEC Bowl wins gets us to 14th in conference, I’m scared to find out where 6-6 will place us.
From what I understand, it’s not that they were caught off guard by DL market, but more so, our current D-Lineman had agreed to come back. Them deciding to transfer is what caught them off guard.
And that’s a huge problem in two respects. First, it ensures salaries remain an unpredictable moving target. How is a coach supposed to plan and budget with any confidence?
I assume the arms race discourages even some mega donors, who have no confidence their gift will move the needle. Do you want you give a couple million bucks only to find your team still can’t afford much talent?
The crazy part is in 2024 when OSU won the championship the talking points were about their $20M roster. So, the cost has over doubled since then.According to the Athletic, we were in the $19-22M range, which put us close to the bottom of the BIG and less than half of what tOSU and Oregon spent, and roughly half of what UM, IU and USC had available.
What I also take from this somewhat is that, yeah the playing field is not equal. So any and every time we pull an upset on Ohio State, Michigan, USC, and other high spenders, it is absolutely embarrassing for them.
But we have a bigger scoreboard.We complain about lack of money for serious talent, yet we just lost to a team that has significantly less $ than we do... That's a tough pill to swallow.
Upsets happen. Oregon just lost to Oklahoma St.We complain about lack of money for serious talent, yet we just lost to a team that has significantly less $ than we do... That's a tough pill to swallow.


How is Rutgers that bad with more money?Probably the best and most accurate reporting on actual roster costs we've had in a long time. Not sure if its paywalled but here's where we are compared to the rest of the Big Ten (how the heck are we poorer than Northwestern, Rutgers, and UCLA?)_:
View attachment 51703
We're also right near the bottom of the entire P4 with schools like Cal (!), Virginia, BYU, NC State, TCU, Georgia Tech, Vanderbilt all with deeper pockets this season:
View attachment 51704
How is this possible?