Yep, excuse my hyperbole here, but ... it comes across as desperately insecure and self-hating when it comes to your own brand.
Can you imagine Illinois de-emphasizing orange to this embarrassing of an extent because we superficially discovered one day that the color (in isolation) is not generally thought to be stylish?? Well, that would only be have as lame as this ... we'd have to ditch navy, as well, to reach this level of shame toward our literal team colors.
On a related note, when we have these discussions about "chasing trends" vs. establishing a "classic look" for teams' uniforms, Iowa State has always stuck out in my head as a great example of why the former just doesn't work. They seem like the epitome of throwing random $hlt like this out there to see what sticks.